Marketing
Service
Packages
MHK offers a variety of services to help you get your marketing efforts
in the right direction.
Every client is unique and many projects need
more detail to quote a price, but below are a few options.
Whether
you need just a little help or a dedicated on-going resource, MHK
Marketing Group can help you move forward.

Now is the time to plan your 2011 marketing calendar, budget and
tactics - let's work together for the success of your business!

Initial Consultation/Phone Conversation:   No charge

Hourly Rate for Marketing Services:               $85

Your Marketing Manager Package   
10 hour block per month
$750
Tired of not having enough time to work on your marketing efforts?
Frustrated because you know you need to get a marketing plan in
place?  Wishing you had a professional on your team who can pull the
pieces together and provide on-going consistency?

Let my 15+ years of experience work for you!  With an on-going
relationship, we’ll work together to tackle whatever needs to be done
to make you more visible, more credible and more connected with
your clients and prospects.  Many of the a la carte services below
(and those in the
Services section) could be covered in your monthly
block of hours.  We’ll create a clear strategy, marketing calendar,
budget, and execute the specific marketing activities and tactics
critical to the success of your business.


A La Carte Marketing Services:

Marketing Map for Your Business:
Get Your Marketing Efforts in the Right Direction
$250
Looking for new ways to reach your target market and get more
business from your existing clients?  Let’s review your current
strategy, get into detail about your objectives, and create a clear
marketing path customized for your business!  The Marketing Map
experience includes an initial consultation, a detailed phone session
or in-person meeting to discuss your business (I'll be asking you lots
of questions), and results in a customized “Marketing Map” write-up
with a recommended plan of marketing actions to grow your business.


E-Newsletters and E-Communications:
Did you know that building customer relationships based on loyalty
and trust is a key component to the success of your business?  There
are alternatives to expensive direct mail and advertising that allows
you to quickly and effectively reach your past clients, current
customers and prospects. E-Newsletters and E-Communications offer
an effective way to increase sales by offering value to your clients and
prospects.  I will help you establish a customized E-template, provide
input on what you should include in your communications, and train
you how to use your services. Or if you prefer I can manage, write and
coordinate all of the aspects of your e-communications.

Establish account, design & set up template, user training
$275

On-going writing and coordination of e-communications
$195 per e-mail

On-going simple client e-notifications
$25 per e-mail

Click here to see email newsletter client samples

Public Relations and Press Releases:
Keeping your public and professional community aware of your
business efforts is an important part of your marketing work. Whether
you have a new product or service, have made a difference in your
community, have something to be proud of or offer a unique
perspective, developing "newsworthy" info to share with the media is a
great way to get the word out about your business.  We’ll target the
right media outlets for your business and use social media and
networking to maximize your PR efforts!

Press Release - writing only (client distributes release)
$125

Press Release - writing and
local & web distribution
$175

Press Release - writing and
national distribution
Please call to discuss


Social Media:
Social media also known as social networking, Web 2.0 and viral
marketing is the hottest marketing trend today!  These
interchangeable terms are used to describe the Internet-based tools
that allow you to communicate with clients and even more potential
customers. The philosophy behind these tools is that people who like,
know and trust your business want to tell others about you and your
business. Let’s get you started using these tools to take your
marketing efforts to the virtual world!

Twitter:  Set up account and user training
$150        
Facebook:  Set up account, create Fan Page and user training
$150
Linked In: Set up account and user training
$150
Blog:  Set up and user training
$150

Speaking on Social Media



Website & E-Mail:
Have you been putting off creating a useful website for your
business? Customers reference the Internet first to learn more about
the products and services you offer and what your company is all
about.  A Website is a must for  24/7 access to your business!

Why work with a marketing consultant versus a web designer on your
website?  Because I don’t think in flash and html code - I think like
your customers and prospects!  Our goal is to create a website that is
focused on reaching your target market and including the right
information (such as tags, keywords and links) to get you noticed
within search engines like Google, Yahoo and Bing.

Further, unlike traditional web designers once your website has been
launched, I can teach you to manage the on-going maintenance of
your site. Many client prefer this option so that they can make
changes to their site when it’s convenient and at no cost to them.  

Basic Website - 5 focused pages (no e-commerce)
$750   

E-mail Only: set-up and training
$75

Ongoing website changes and updates
$25/change

Note:  Windows PC-based only (no macs)


Do you Already Have a Website or Web Designer?

If you already have a website or web designer, I can work with them to
ensure your website content is on-going and valuable for your
audience and taking advantage of the latest web savvy tools!

Click here to see client website samples

Speaking Engagements
Let’s Get Your Group Fired Up for Some Business Growth
!

Looking for an energetic speaker to help the members in your group
or organization grow their respective businesses?   I am available to
inspire and provide a “learn it, use it and see it work” education on  
how to kick up your marketing efforts!  

Potential Topics Include:

Creating Your Marketing Map!
Finding the right mix of marketing tactics for your business

Spread the Word!
Using Social Media to Grow Your Business
(Twitter, Blogs, Linked In, Facebook, etc.)

Sticking Power!
Using E-Communications to Retain and Attract Customers

Creative Customer Management!  
Keys to Referrals and Repeat Business

Visit my training and speaker page to learn more


Mom Grow Your Business Workshops:

As one third of the powerful Mom GYB trio, my partners and I provide
intensive hands-on workshops that hit very specific topics such as
using Twitter, e-newsletter, and website SEO.  These intensive yet
entertaining workshop have our audiences knowing not just the what,
but the HOW of using these tools to grow their business.  Your group
will walk out knowing exactly what to do and how to do it!

Please call me at 248-336-8886 to discuss the contributions we can
make to your group

Don't See What You're Looking for Listed Here?

There are many marketing services and tactics that are difficult to
quote until we discuss the specifics of your project. Feel free to visit
my
services page to get a few more ideas of what I and my partners
can do for you. Let's discuss your needs and how we can add value
to your marketing efforts at 248-336-8886 or
info@mhksolutions.com.


"My goal is to help
you create a plan
and execute the
specific marketing
tactics that are  
feasible for your
budget and time
frame."
Copyright © MHK Marketing Group 2008-2012 All Rights Reserved – Royal Oak, Michigan
Mary Hickman proudly provides business marketing services to clients in the area of Royal Oak Michigan, including Berkley, Birmingham, Clawson,
Ferndale, Pleasant Ridge,Southfield, Troy and the metro Detroit area
Packages and Pricing